神龙公司
1.The Study on the Supplier Management of Dongfeng Peugeot Citroen Automobile Company
2.A Study on Application or Supply Chain Management in Dongfeng-Citroen Automobile Co., Ltd
3.In July 2006 DPCA Directorate decided to build her second manufactory and introduce No. 3 Platform of PSA for making top grade cars, and in addition, further defined her product program in coming 5~10 years.
4.Auto Industry Development and Auto Product R&D Mode--DPCA Elysee Project
5.Facing furious competition, Dongfeng Peugeot Citroen auto limited company (DPCA) has to improve its efficiency and brand influence, and achieve strategic goals steadily.
6.Finally the author propose the future mode of auto product though the experience of the DPCA Elysee project.
7.David, the strategic management of U.S.A. and various kinds of strategy analyzing technology and relevant theories. It studies the mid-term and long-term development strategy of Supernatural Dragon Company beginning from the middle year of 2002, analyzes systematically the chance and threat of external environment in current company management and the advantages and weakness of internal condition, of the company.
8.Basing upon the above facts, the dissertation brings forward a new conception on the brand strategy of DPCA, that divorce the brand “FuKang” from the brand system of “DongFeng Citroen”, assimilate the technology of Citroen and Peugeot’s production, extend the length and width of the products line，and set up the brand “DongFeng FuKang”.
9.Now DPCA has possessed 8 series of car models under DONGFENG Citroen and DONGFENG Peugeot, and established 500+ DONGFENG Citroen marketing network and 200+ DONGFENG Peugeot marketing network.
10.Abstract: The article expounds the concept of “thi rd party logistics (3pl)” from the social foundation and through analysis of its resource advantage and typical characteristic, describes the role of the third party logis tics in the improvement of enterprise logistics with some example s and comes to the conclusion that an extensive utilization of 3pl is the most e ffective way to improve the overall level of enterprise logistics and maintain competitiveness.
