读者
1.To get the most from the advertising budget, you must know the characteristics of a newspaper`s readership: the median age, sex, occupation, income, educational level, and buying habits of the typical reader.
为了更好地利用广告预算.你必须了解报纸读者的特征:典型读者的平均年龄.性别.职业.收入.教育水平和购买习惯.
2.Magazines offer distinct advantages. They are the most selective of all mass media and are flexible in both readership and advertising. Unsurpassed color, excellent reproduction quality, authority and credibility, long shelf life, so many advantages. Of c
杂志具有明显的优势.在所有的大众媒体中.它的选择性最强.在读者和广告方面也具有弹性.无与伦比的色彩.出色的再现质量.权威性和可信性.寿命长等众多优点.当然.有些杂志的广告成本也很高.
