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1.Journal of Advertising Research.
广告研究杂志》刊载商品广告与公共关系方面的文章。收藏指正
2.Advertising Research in Western Academic Field
西方学术视野中的广告研究收藏指正
3.The second one introduces the theory of semiotics,the application of it in advertising research and the basic concepts in it.
第二章着重介绍符号学的方法以及将符号学方法引入广告及品牌研究的意义所在。收藏指正
4.Although in recent years, the methods and databases for advertising research has had well developed,the question has not yet wholely solved.
一“横”是尽量用更宏大的视野和大传播学的观点去研究广告效果评估,并且力图分析比较广告效果评估的几个主流类别;收藏指正
5.Advertising Media Strategy Research
广告媒体战略决策研究收藏指正
6.Brand personality study of the psychological research field is an important content in marketing, and advertising archetype research is constructed by brand personality and character of some of the basic assumptions and psychological methods of a archetype model.
品牌人格研究源于人格心理研究这一研究领域,是人格心理研究在市场营销领域的重要拓展内容,而广告原型研究正是引入了品牌人格与人格心理的一些基本假设与方法进行原型模式构建。 因子分析是人格心理与品牌人格研究的重要方法,该方法用来发现构成广告原型的基本因子以及其相互关系,是广告原型模式构成的最基本的实证方法。收藏指正
7.Wisdom Global Search Limited (www.wisdomgs.com) is a specialist in global executive search and recruitment for industries including consumer advertising and market research; media and entertainment; public relations and communications; fashion, beauty and FMCG; consumer sales and marketing; and professional services.
汇智才骏国际顾问有限公司专注于全球性网罗专业人才,涵盖之行业包括:广告及市场调查、媒体及娱乐、公关及传讯、时装美容及个人护理、消费品市场推广及业务行销、以及其它专业服务。收藏指正
8.The article expounds the inevitable inherent relationship between pragmatics research and the advertising industry on the basis of pragmatics research findings in linguistic studies.
运用语言学研究中的语用研究成果,阐明广告业与语用研究的必然的内在联系,强调语言语用研究广告业存在与 发展的基础。收藏指正
9.Research on the Advertising Strategies in Competitive Environments
竞争环境下的广告策略研究收藏指正
10.With the scale expansion and opening up of advertising industry after successful entry into WTO,the research on advertising industry has became popular subject.
加入WTO后,随着广告产业规模扩大及对外资全面开放,研究广告产业成为新的理论热点。收藏指正
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