1.Based on "client?s enfeoff value", the modern enterprise operating concept, through the value analysis of technique, service, personnel and figure, and the cost analysis of money, time and spir it, this article discusses the value characters of patients? buying health services.
本文从“顾客让渡价值”这一最新的企业经营理念出发，通过对病人购买医疗服务的技术、服务、人员、形象等价值分析，以及对货币、时间、精神方面的成本分析，探讨了病人购买医疗服务行为的价值特征，并提出：在开展技术建设的同时应加强非技术性服务；
